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Monday, 22 February 2010 17:53 |
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E-book sales from the 13 publishers that report figures to the Association of American Publishers soared 176.6% in 2009, to $169.5 million. At the same time, print books declined slightly, so e-books' share of total trade sales nearly tripled from 1.2% in 2008 to 3.3% in 2009. Sure this is still a small percentage of the total share, but it's an indication of future trends. |
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The Realities of Publishing |
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Wednesday, 20 January 2010 16:10 |
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Steve Piersanti did extensive research into the state of book publishing today, and his discoveries might surprise you:
1. In 2008, there were 560,626 new books published (counting all types: print, digital, etc.)
2. From 2003 to 2008, book sales fell 13.5% from 2003 to 2008.
3. Nielsen Bookscan tracked 1.2 million books and found that 950,000 of them sold fewer than 99 copies. Another 200,000 of them sold fewer than 1000 copies. It's only because of the few best sellers that the average sales in America is as high as 500 copies.
4. Less than 1% of all books will ever be stocked by the average bookstore. Your book will complete with from 100 to 1000 others for a single space on shelves.
5. The same amount of book marketing today gets just a small fraction of the results it used to--your new book is competing with 560,000 others, as well as the seven million previously published books.
6. As a result, publishers are spending less on publicity and promotion. They expect you to have a presence in the target market and initiate a decent volume of sales yourself.
7. There is almost no market left for books that try to appeal to everyone. Successful books do a good job of reaching a narrow targeted market.
8. The cost to a publisher for a new book can easily reach six figures when you think of cost, salaries, and time involved in acquisition, editing, design, layout, production, printing, marketing, and warehousing. When you consider the average sales mentioned above, this makes each acquisition a huge risk.
9. It appears that digital books are not increasing total book sales, but are replacing printed book sales.
Will your book have a chance in this reality without professional help? |
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Last Updated on Monday, 22 February 2010 17:58 |
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